According to Simmons Market Research, 72% of Christian radio listeners prefer to buy a business that advertises on his radio station. And 62% say it would be buy more in a business knows if you advertise on Christian radio. The interesting thing is that these statistics are not just a snapshot in time from a survey of accident. These factors have remained very loyal well for decades over the past two years. The halo effect of this single market has faced a variety of economic conditions and changes in global marketing of the impact of cable television to the advent of Internet advertising. It seems that marketing to a Christian audience is as simple as using a well-designed radio campaign in the right radio stations.

The fact is that very few sites offer this type of advertising credibility. A message is heard through the lens of this format is perceived by the listener as more reliable than other forms of advertising. What radio listener turns on the radio expecting to hear a message that will change their lives Clearly, there is another format that commands such attention for its listening to the unique program content being broadcast on the radio. It is this type of advertiser loyalty can not be achieved by any other means.

Finally, consider these facts. According to market research Soma, 64% of all Christian radio listeners say that Christian radio ads they want to buy what is in the ad compared with 33% of all consumers of advertising .

The data are definitive and clear. If your campaign does not include Christian radio advertising, then you are not maximizing the capacity of its advertising budget to reach buyers who are predisposed to buy what you are selling. Commercialization of this unique family oriented audience is easier when you include in your media mix.

A year in the making the service was launched today. The creator stated he felt it was time for internet radio to have their own news medium rather than carry one of the few mainstream news services. It was my goal to have a news service that was specific and unique to internet radio stations he said.

The service is being offered in two flavors, free and paid. The news service will primarily focus on U.S. national news. It offers 3 two minute segments per day Monday through Friday. The segments are fully produced by the services staff. In addition the website carries the full news stories used in the segments on their website, which are also written in house by the staff.

Internet radio as well as other internet related media have grown in use tremendously over the last few years. It's not surprising that services such as this are appearing on the scene. Could this service rival such larger companies as ABC, NBC or Fox, I honestly don't think so. But it could prove to be a welcome and interesting alternative for the internet radio listener. News podcasters have had great success because they offer subjects and commentary mainstream news overlooks.

Time will tell if a internet radio news service can gather a following of interested persons. It seems probable given the amount of time people around the world spend on the internet, as well as listening to online music stations that would broadcast this news. My personal opinion is that not only could this endeavor succeed, it could become a well established online news source. The biggest factor involved from my point of view will be if internet stations actually broadcast the services news.