Interactive Marketing

A year in the making the service was launched today. The creator stated he felt it was time for internet radio to have their own news medium rather than carry one of the few mainstream news services. It was my goal to have a news service that was specific and unique to internet radio stations he said.

The service is being offered in two flavors, free and paid. The news service will primarily focus on U.S. national news. It offers 3 two minute segments per day Monday through Friday. The segments are fully produced by the services staff. In addition the website carries the full news stories used in the segments on their website, which are also written in house by the staff.

Internet radio as well as other internet related media have grown in use tremendously over the last few years. It's not surprising that services such as this are appearing on the scene. Could this service rival such larger companies as ABC, NBC or Fox, I honestly don't think so. But it could prove to be a welcome and interesting alternative for the internet radio listener. News podcasters have had great success because they offer subjects and commentary mainstream news overlooks.

Time will tell if a internet radio news service can gather a following of interested persons. It seems probable given the amount of time people around the world spend on the internet, as well as listening to online music stations that would broadcast this news. My personal opinion is that not only could this endeavor succeed, it could become a well established online news source. The biggest factor involved from my point of view will be if internet stations actually broadcast the services news.