Interactive Marketing

The BMW Mini, a car which has now entered the myth, for some years has been completely bought by BMW, and this year, after it has been modernized, while not affecting the general characteristics of the previous car, it was re launched in the world market, and has already had a huge success.

Both among the faithful who worship this car, among young people, who have not experienced the boom years of the MINI in the sixties and seventies, but have always been fascinated by this car. It has been a huge success.

Personally, I find myself among them, one for I did not experience the launch, which took place in the 59. It revolutionized the automotive market, launching a car of 3.05 meters, with a fabulous engine, and then it was produced for more than 30 years and sold in the number of about 60 million a year worldwide.

The MINI is shiny and gleaming. All the three different models, although very similar to each other are yet unique. The colors are very beautiful in front of me and of course like the old mini, each color has a double option. One for the upper body, one for the top or the roof of the car. The yellow with white roof, the red with white roof, and the third all black are fantastic. Behind the wheel you are struck by the beauty inside of the car.

The leather steering wheel (optional), comfortable seats, instrument panel high definition, and the center console with lots of levers, for the various services available are all mouth watering. Insert the key and the adrenaline starts.The MINI Cooper has a 1600 cc, with 85 kW (115hp) with a top speed of 200km / h. The weight is 1125kgs. It touches the 100km/hr in 9seconds. Stop at the traffic light, pressing on the brake, and it has impressive braking system. A powerful ABS, just tap the brake lever, the machine slows down.

The leather steering wheel (optional), electric windows, with lever in the center of the machine, under the radio, 4 airbags (standard), 2 front and 2 side, 5 speed manual transmission, air conditioning standard tachometer behind the steering wheel, with a very nice design, and electronic speedometer, the speedometer to measure speed is at the center of the dashboard, also with the same design, 6 speakers, 4 front and 2 rear, the features list is just endless.

The MINI becomes quite a habit. The originality is that it has made the back seat (folding, to increase boot space), with a particular form they take up much space. The seats they are very low, and deep, so as to leave room for 'interior roominess. In addition to having a good acceleration, the engine is extremely quiet, and windows closed, you hear almost nothing. The car is very stable, and does not feel any speed. Everything from general things to small details, even though it is a MINI, the technology behind it all there is BMW, which is a real security. There are four versions, the MINI One, Deluxe, the Mini Cooper, the MINI Cooper S being the sportiest version of all.