Interactive Marketing

As we all know about the latest controversy about IPL, Shah Rukh Khan & Shiv Sena. Now SRK comes with almost a new one on IPL courtesy inner wear Lux Cozy brand. Shahrukh is the recently appointed brand ambassador.

This brand will be sponsoring uniforms to KKR SRK's T20 team which is understandable. But the twist in the story is the Lux is owned by Ashok Todi & Pradip Todi (Todi Brothers). The same were charged in the leading suicide of a computer graphics designer Rizwaunur Rehman who married with Todi Brother's sister Priyanka.

Lets see how this matter will be settled.