Interactive Marketing

In the competitive world of today, one of the most hardest things for small and middle sized businesses is to keep up with the competition. For very big companies or corporations, there is not a problem, as they will have the full resources of the media to promote their products and services. However, for smaller companies, the budgeting constraints will often restrict their use of the media for their products and services. This can be a problem for establishing a good baseline for their companies.

However, with the advancements in the Internet world, it is now possible to get your company known by using Internet TV Broadcasting. This is one of the most ingenious ways in which a company can promote its products and services. Beforehand, you had to rely on the services of other websites, advertisement agencies, or even PR companies to help you in your task to get known. But now, by creating your own virtual TV station; you can easily construct a platform for which you can advertise your products and build credibility at the same time.

For example, say that you are an insurance company or an agent for instance. You can create your own virtual TV (let's say Insurance TV dot com) and this will allow you to have your own private channel in which you can have programs related to insurance. You can have one on one interview with your clients about their needs and difficulties concerning insurance and you can have experts such as lawyers, accountants and broadcast their opinions and views. Or if you are a financial loan company you can create the virtual Loan TV in which you can have programs that give advice on the usage of loans. Again, you can have testimonies from people who have used your loans and you can give expert advice to people.

Of course, this may sound difficult but it is actually easier than it appears. Nowadays, with the available technology; you can easily create your own virtual TV with minimum budget and effort. All you need is a medium sized room with ample lighting to use as a studio; a handy cam with medium resolution, a Pentium 4 PC to act as a server with a TV Card and a subscription to any Internet Broadcasting service. Then you can have your own private virtual TV station on the Internet. You can easily tape a couple of interviews and prepare couple of programs that you can broadcast on your TV station. You can also rig it so that the same programs are repeated for one week. In addition, you can even broadcast many programs and interviews live this way. It will be quite easy for you to find sponsors for this project; as other companies in your sector will jump in to have their programs aired also.

With the changing of the times, the trend is moving toward more technology. Thus, you can use these trends and create your own Broadcast content on the Internet. By creating your own Internet TV or even your own Internet Radio, you can easily create a platform for your company or products. The future will always have a preference for those companies who are able to move with the trend. Of course, having your own TV or Radio on the Internet can be a full time job, but for the most part, the benefits will be greater in the end.

Dr. UGUR GUVEN is an Aerospace Engineer (PhD).He has worked as the Technical Director of various TV Channels and he is currently a Technical Consultant to ten TV channels today. He is also working as a consultant to train new engineers.