Interactive Marketing

In developed markets, high wage costs and saturated markets, the heads of the major challenges of innovation as a key priority. Emerging markets are very different challenges: low labor costs, and markets are largely untapped. Meanwhile, in 2007. Promises to provide many leaders must be realistic about the complexity of the task ahead.

Delivery of investor confidence

Revenue growth will be higher than the priority for managers to control costs in 2007. Costs will be directed to the front office, sales and marketing for the largest share of business investment.

Overall, China and India, continue to make headlines and attract the largest share of investments. Over the next 3 years, more than half of managers surveyed expect more than half of their revenues from abroad.

Tremendous growth

Supply and demand issues dominate the agenda of the CEO in 2010. India is only about 500 million people of middle class. Supply the growing demand for a great opportunity and a challenge, and many companies are struggling to keep pace with demand.

In addition, the growing volume of trade in developing markets (rather than just between developed and developing markets) puts increased pressure on infrastructure. Notoriously poor transport and communication in developing countries remains a major challenge to transport providers to invest in solutions for internal transport within China and India, economic development and to allow consumers to consume .

Increase competition

On the administration recognize that emerging markets like India and China will not only provide new customers, but also new competitors in the future. Small minority, but significant from the point of companies to the growing threat of competition on the basis of local companies in emerging markets

Lack of talent

One of the biggest challenges facing managers in 2007, less talent. This is especially true in emerging markets, where one in two respondents identified the lack of available talent as the main obstacle to growth.

The competition for top talent in the world's largest game of international banks in India to get to their offices in London, New York, Hong Kong and Singapore.

With increased pressure on issues of talent and wage inflation wage costs is about 20% of the sector of information technology in India, and the turnover is twice that of the highly skilled to change jobs to increase their salaries. It's like history with China, most multinational operations competing for the annual turnover rate of 20-30%.

Global business strategies in 2007.

About 60% of the survey for this report believe that they will invest more time and money in developing markets than developed markets: LIVES China with the United States and Great Britain as a foreign market, managers expect the most in 2007.

The company, which spans several continents and many countries may well account for the air miles, but facing enormous challenges.

Succeed, companies need to localize their products and services, the types of people have a place in world markets and

* Find the products and services - leading companies realize the need to develop products that are tailored to local needs, cultural preferences and requirements of the pipe and the packaging does not sell toothpaste or soap in western India, For example, if it is packed in small containers are more easily transferred and sold in small retail
* Distinguishing three quarters of respondents to identify their quality rather than cost, and consumers become more demanding
* Fight for talent, leaders put more effort in building successful training and development programs and greater emphasis on performance-related compensation