Interactive Marketing

Traditionally, business owners may think, and feel of a brilliant marketing brochures, placing ads in newspapers, TV spots to film or record radio ads, with the advent of the Internet and continue to rise, as a means of communicating, marketing has entered a whole new atmosphere. That the rapid growth of women business owner wants or desires of a stable income stream, it can take steps to put a marketing system in place to meet their needs.

A recent study by Jane out of the box, the authority on women entrepreneurs, reveals five distinct types of women in business. Market research based on more than 1,000 women in the workplace, this study shows that each type of business owner has a unique approach to running a business and, therefore, each has a unique combination of needs: This article There are three types of five years and to provide guidance to marketing strategies that meet business needs today and in the future.

Jane paste the entrepreneur, who likes to run his business and he will live. It is comfortable and is determined by the buying and selling, which may be why it is five times higher than the average woman business owner, author brand million. Jane Dough is clear in its priorities and perhaps intentionally and growing asset-based business or an inheritance. It is estimated that 18% of women entrepreneurs fall into the category of dough Jane.

Most business owners batter Jane wants their business and rapid growth. All five species, the more likely he has a long-term vision of what he wants to be with him. Almost all of Jane pasta they have aggressive plans, and two-thirds of them want to provide an increase of 25 percent or more over the next year: So what does Jane dough search terms marketing, and how can it get?

o The return on investment. Jane Dough less concerned about cash flow than its counterparts, but it takes less money than other successful businessmen. This is because it reinvests most of its operations and maintain high levels of growth. Thus, he wants to repay the investment. Therefore, the dough Jane will only invest in marketing, he studied and he believes he does not pay when it is introduced, it would be an excellent investment. And as he has done research, it paid off.
o coordinated, measurable marketing. Jane is happy to spend their dough business management, marketing and fine-tuning operations (as opposed to other types, who like to "work" in their business). Because he's strategy development, he wishes he could be followed by a marketing system so that it can determine its success: For example, if the site uses its markets and businesses that drive, it can want a system in place to monitor how many people visit the site and how many of these visitors to the site or call the business, he can direct mail campaign to the people who visit the site and request additional information, but can not go and follow customers by using coupon offer or special. He sees the operation of its business, as well as a game, and he takes it seriously is a long term, and he enjoys refining his system here, and there are success grew.

Merry Jane. This contractor is usually a building or part of a "flexible time" company that provides a creative outlet (a consultant of the Agency's announcement that he or she makes beautiful pieces of art) that can be managed within certain constraints on his schedule. It can have a job every day, or to be fully present for family or other activities. He realizes that he can make more money, working long hours, but he was happy with the compromise of its business, because it gives him a job, how and when he wants freedom, some of his other commitments.

Jane is so because the values ??of freedom, they must be marketing systems that do not require too much time on him, but still work to lead the way. Finding the right balance, and means that the time of his freedom, and rising incomes. Here are some tips to do just that.

o Marketing for maximum efficiency, is to determine who is the target of Jane marketing, and why people buy their products or services to do, marketing will be effective as possible, so that no investment will produce a better return quickly and easily identify its target market, St. Joan wonders why choose between his clients and what they like to work with him.
o-growth strategies that build relationships slowly over time, many entrepreneurs Jane juggle multiple responsibilities (such as caring for children and the household, caring for aging parents or even other employees work full time): They want to meet these obligations good and smooth, lapping, so they must be undertaken to maximize process efficiency. Network, affiliate marketing and referral marketing in all processes, which can be used to take more or less in the Jane-time, when he wants, and have the potential to generate new customers and improve its bottom line .

Random Jane is a successful, confident business owner, who never really got to start a business. Instead, it may decide to start a business because of the disappointment of his work or dismissal, then he decides to use his professional and personal contacts to strike out on his own. Or, it can start to do something that used to own unmet needs and found other customers to the need of the company. Although Jane random sometimes faced with the importance of what he should do next in his business, he loves what he does and make good money. Nearly 18% of all women business owners in the Community Profile of Jane.