Interactive Marketing

Of course, e-marketing is not new, we have done for over 10 years. However, some recent research in e-marketing, over 70 percent of retailers say that the impact of the increase, not decrease.

Anyone who uses e-marketing techniques, I can tell you, pass through spam filters, part of the fight. Although text-only letters to the poor return on investment figures, some ISPs block HTML emails, letters and text only, so we can get through (especially BellSouth).

It is a dilemma: to produce newsletters that pass through the filters, or products of these newsletters to receive the results. I wish I could tell you otherwise, but really, there is no easy answer to this question, but here are some tips that can help you with that, otherwise your campaigns.

* Instead of the full report or a letter as a "postcard" format for e-mail, e-mail postcards from 75% for high speeds.

* Tweaks higher ROI and testing email campaigns with a split / B, to change your subject line, to a landing page specific to your campaign (instead of just sending them to your home regularly), and again two weeks after sending the same by sending an e-mail first (especially if your software can send only to people who do not open the first letter).

* Remember to put your action on your subject line (record of the class, signed for a discount coupon, call for free estimate)

* If 65 percent now comes from the morbid images, most users have their hands on these images. This means that you must include images in your email campaigns.

* For MarketingSherpa.com in the survey, one month mailings that have less impact than a short weekly shipments.

* Consider segmenting your email address and mailing campaigns to customers and prospects can publish them in front of them or not.

Karyn Greenstreet is a Self Employment expert and small business coach. It helps you increase sales and profits, and to learn practical skills for small businesses.