Interactive Marketing

Remember the old slogan that "children should be
seen and not heard. "

It is obvious that no longer applies to teens and tweens
prepubescent 8 - 14. These days, teenagers
and pre-teens are seen and heard loud and clear.

What should people do business on both
groups; Wait until they grow up. No, not
H You need to take action now.

Although not always old enough to buy our products.
we need to continue marketing communications for teens
and pre-teens now.

Of course not, who can develop positive relationships
among preadolescents and adolescents, and your business, positioning
You for the future of long-term success.

The author writes as Anne Southerland, get their
8 or 9 "at dawn and the" tweendom.

For years, the production of beverages and tobacco
Attempts to reach children with messages saying, "When
Are you old enough to drink or smoke, please use
our brand. "

Fast-food market for kids, too. They aim to
their television advertising to children, because children often
decide which fast food store tour, after which the mother
decides that "he deserves a break today." Pa
lamely complete the transaction as a driver and a treasurer.

Marketing of fast food companies to pay
To support the interpolations and adolescents, when they
reached 18 to 24, the heaviest fast food
User group.

Most of the 18 - to 24 eat most meals at fast
catering.

Market research shows that 11 and
Older children will find them most.

For example, 70% of boys and girls age 13 to
their clothes. 60% of boys between
The choice to eat fast food.

Most guys already know what they want at the age of 10 cars
wants to buy.

In their minds, it is over 11 are adults.

25000000 tweens in the U.S. spend $ 51 billion
each year and another $ 170 billion to be spent on them
years, mainly by parents and relatives.

$ 175 billion in annual sales in the market for a minor.
A three credit college
card and 63% of adolescents is well wired, mainly
have their cell phones, and / or laptops.

It is very interesting what you say, but what is really at stake
I'm a businessman. A lot! It
There are four main issues to consider:

1. Decreasing power of parents, since some
parents are too wimpy to "train their children
Along the way they should go, "how the Bible.

Coneheaded, allowed the dominant Dr Spock mushiness
many houses ("children are our friends, and we assume
not to offend them ").

2. In the absence of uniform, wise parents
orientation, pre-teens and teens are strongly influenced
peer group and marketing, research shows.

3. Marketing has been blessed by many years.
Baby boomers (born between 1946 and 1964) are the baby boomers
starts from, and from 10 to 20 years, their
purchasing power is declining.

4. Futurists believe that serious marketing today
Tweens could eventually replace the baby boomers financially.
Tweens are very conscious of quality and brand
and a talkative spenders.

In the case, why not the long term
Marketers tweens start now.

While we condemn the lower effective parenting.
My company believes that we should start with
the pre-teens and teens at this time is to help create
Our long-term commercial success for these reasons:

1. Tweens and teenagers are not practical
the "viral marketing" is the word of mouth
the advertising is a cost effective
to communicate.

2. Pre-teens and teens are not aware of the benefits of
own work, as parents often do not know
these things, and schools for
employees for the employees of the industrial revolution.
that no longer exists.

Pre-teens and teens need to learn on the sale of the company
planning, and how to develop their own
professional work and succeed on their own
people.

3. 10 years boys know what they drive
want, they must learn to marketers is how to
car maintenance, in particular, that products and
services are needed.

Now it's my business to start communicating
preadolescents and adolescents.

We take the approach of Tony Bennett. Explaining
Resurgence of Tony's career, his son and manager, Danny,
"We have not made it cool to Tony Bennett: We
put in places where it is cool. "

They include Tony Hall BB King, died
Ray Charles, David Letterman Show and speeches
The Simpsons, to name a few.