Interactive Marketing

Marketing plans of all sizes. They are used for small businesses and companies billions of dollars. Some are used for marketing plans, while others are stuffed in a drawer somewhere and never looked back.

Why have marketing plans, first for the majority, hoped that if the program is determined by a map, if you do, then we will achieve our goals.

Yesterday I spoke to a client company that is in need of a great game plan, marketing plan, if fact, any program that will benefit the company.

After exchanging a few pleasantries, - I asked a few probing questions relating to their short-and long-term. Try that now. Does it work? There is a budget. How are decisions made? I have some questions, so that the ball bearing.

They have already gone before some of their "thoughts" in 1 / 2 million, which was created in 3000 for their products. When I asked them how much they have sold as many as last year, I was a little shocked. September, what they sell.

What was going to sell the rest. Well, they like their product so much to think that the "word of mouth", gain confidence that the 2993 final sale.

Now do not get me wrong, I wish it were easy, and I like the idea, but without reference to a project, this inventory will grow old with us.

When I asked the question of whether an outgoing call was made to their target market, he said he did not make a single call.

There was no plan, no real thought as to how this activity, they hoped would go national and then international.

Author of "Seven Habits for Highly Effective People," says Stephen Covey, "begin with the end in mind" Is this something that a business idea or a marketing plan to follow: You bet that he.

When asked why they bought their unit 3000, said it was the best price based on volume: Now, how is this program.

As you can see, I will not mention who this company is not, because this story is not true because a large part, of course, is that I always protect my clients and, because they are not unique. This is a very common problem for businesses. They are very good at what they do or the services they offer, but when it comes to planning, particularly in the marketing plan and budget are lost.

This article has not left enough space to explain the marketing plan complete, but a number of important things to know the value of the customer. Why? If you know the dollar value of the customer, you will know how much of your marketing budget.

Here is a simplified formula:
1. How much profit do you make a new customer, per year.
2. How long do you keep customers.

Knowing these two things, it will help you know how much money can you spend to get new customers. Now, how do you want new customers.

Of course, we can make it more complicated, but the idea is to start your very own marketing plan. Good luck.