Pink Fire Pointer Interactive Marketing: Photography Marketing Success Secret # 1, "for my marketing plan."



Photography Marketing Success Secret # 1, "for my marketing plan."

Photography is marketing to succeed, you must have an organized program. It is an old saying that goes like: "If you fail to plan, you plan to fail." This is certainly true for the marketing of photography. As a professional photographer, I use four components of the program. I l is called "my marketing plan" Here it is:

Positioning marketing to photography, the principle of "positioning" means, you decide where you want to be in the hierarchy of business of photography. Would you like to be a low price / high volume arena, with the average / medium-sized arena, or the high price / low volume arena.

Using the analogy of car, if you want to sell Yugo, Chevrolet and Cadillac. I want to sell Cadillacs. So, my marketing has to go after those people who want to own Cadillac. If possible, I do not want to waste my time marketing people who want a Yugo or a Chevrolet. (It's not that easy, but it is good to think like this all the time)

So my photography marketing, I found that the best way for those who want to own a finely crafted portrait that has a substantial investment is required to educate them about the differences between my photography and all the other photographers in my region. This is to take care of allowances granted to the prospect, and the "special factors". (I'm talking about this blog and my other areas of marketing E-book).

Record - It is extremely important to the success of your photography market, you keep a good inventory of what works and what does not.

For example, you need to know what your average sale by customer for the year to date compared to last year at this time.

Plus, you need to know how many 'original investigation', you have received, or by telephone and e-mail to each customer type, day of the year compared to last year at this very moment.

And then you need to know how many new clients, each client type, you have worked this year to date compared to last year at this same point: if you do not have these three pieces of information, It's like driving your car down the freeway with the blind About us - you can imagine where you're going and blind, and the result will not be good.

Objective - marketing your photography to the next part of the program is very specific purpose for clients to work with you. For me is to have each client to get something on the wall: It may be a "picture wall" or it could be "Love Gang" in a few images. (Preferably both) to This year there is purpose, and he gave me direction. You should contact your company, too. It can not simply be "so that more money" is not good enough for all.

Specialized marketing your photography, you need to know who you want to work - What do you want to specialize in photography for me was a place of high-quality family portraits, which is emotionally significant to my client. Do not try to be everything to everyone. If you do, you will not be nearly as successful as you can be.