Interactive Marketing

Despite having Satellite and Internet radio transmission, you'll find still several radio stations available these days. Nearly every form of radio stations are available in Dallas, Texas. Just about in any kind of station format there's, you are able to absolutely find job. Country, Rock, Classical, Jazz, Hip-Hop, News, and Sports and and so on you'll find in Dallas. All you have to accomplish is to label it, and hunt for it in the Dallas listing.

Radio Presentation. So that you can grow to be a radio personality, this program will coach you the points you have to study.

Radio Interviewing. Generally, a radio personality conducts an interview. Become familiar with just what questions to ask, how to deal with the microphone and also the way to investigate your subject. Currently being on the radio is a superb stepping-stone if you intend becoming a broadcast journalist.

Should you function in the News department, you simply must learn how to create news characteristics, and also other journalistic topics.

Items you must understand

Business of Radio. Radio is a business. Nevertheless, an individual has to pay out the charges for the station to be able to broadcast. Mastering the business aspect can give you several opportunities in the radio industry.

FCC regulations. The Federal Communications Commision may fine anyone for just about any bad phrases and content on air. Being a radio station personnel you need to be acquainted with the restrictions whether you are on the air or not.

In Dallas among the Dallas radio schools you possibly can enroll in is known as The Radio Connection Broadcast School. Studying under a real broadcast expert is one benefit that this university can present you with. Whether or not you wanna be a radio personality, radio sound engineer or production professional, you'll be educated all you need to learn by your tutor.

Dallas Radio Schools offer one-on-one private mentoring at local radio stations from local on-air personalities. Learn from an on-air radio professional at the Radio Connection in your home town.

This article is a quick and simple introduction to school radio and the internet. The set-up and running of a school radio station can be exciting and fun!

It is a great way to bring together school curriculum and technology and to encourage young enterprise.

Radio broadcasting allows children and young people the chance to engage with and participate in their school and the wider community - helping to bolster confidence, language skills, and awareness of current affairs at both local and national level.

Starting out

One of the quickest and easiest ways for a school to have their radio shows broadcast is via podcast.

You can get your first school radio show online by recording your broadcast to computer by using a microphone. You will need audio recordingediting software - this way you can record your radio show and include music and sound effects before saving the finished show as a MP3 file and uploading it to your school website.

To help cut costs in the initial stages of setting up your station, there are a number of open source (free) recordingediting software downloads available online for both PC and Mac applications.

If your school does not have an official website, there are free and commercial school podcasting sites where you can upload your radio broadcasts for download by your audience.

Cost

The cost of your school radio station will, of course, depend upon your budget and your school's individual requirements.

There are a number of school radio installation companies who can supply and set up anything from Radio 1 style studios to portable studios which can be transferred between classes. Prices for supply, installation and set-up for radio equipment range from between £1,500 - £15,000.

However, if you have a couple of media savvy teachersparentspupils on board, a simple setup like the one described above can be achieved for as little as £600.

Broadcasting License

At the present time, you do not require a broadcasting licence for school podcasts. However, OFCOM will be looking at licensing web broadcasters at some point in the future. Please bear in mind that if you intend to broadcast on FM or AM, you will need to look into obtaining the relevant broadcasting licence.

Music License & Copyright

If your school radio intends to broadcast anything other than its own written, produced or recorded material then the appropriate music licenses must be applied for from both PPL and the MCPS - PRS Alliance.

In the case of online and mobile broadcasts you should contact the PPL Broadcasting Team and MCPS for the appropriate advice in relation to music licensing and copyright.

According to Simmons Market Research, 72% of Christian radio listeners prefer to buy a business that advertises on his radio station. And 62% say it would be buy more in a business knows if you advertise on Christian radio. The interesting thing is that these statistics are not just a snapshot in time from a survey of accident. These factors have remained very loyal well for decades over the past two years. The halo effect of this single market has faced a variety of economic conditions and changes in global marketing of the impact of cable television to the advent of Internet advertising. It seems that marketing to a Christian audience is as simple as using a well-designed radio campaign in the right radio stations.

The fact is that very few sites offer this type of advertising credibility. A message is heard through the lens of this format is perceived by the listener as more reliable than other forms of advertising. What radio listener turns on the radio expecting to hear a message that will change their lives Clearly, there is another format that commands such attention for its listening to the unique program content being broadcast on the radio. It is this type of advertiser loyalty can not be achieved by any other means.

Finally, consider these facts. According to market research Soma, 64% of all Christian radio listeners say that Christian radio ads they want to buy what is in the ad compared with 33% of all consumers of advertising .

The data are definitive and clear. If your campaign does not include Christian radio advertising, then you are not maximizing the capacity of its advertising budget to reach buyers who are predisposed to buy what you are selling. Commercialization of this unique family oriented audience is easier when you include in your media mix.

Attn Indexed Annuity Agents

Create your own radio show indexed annuity.

Creating your own 1  2 hour radio program indexed annuity is simple. To connect a microphone to your computer. You work with a marketing organization that sends annuity scripts each week. All you do is turn on the microphone and read the script. That's it, you're done.

Your expert in radio production grab the newly created audio from your computer and add in music and advertising. By the time you finish, it seems like a Hollywood spectacle produced. Your expert in radio production program is loaded the radio station (the expert in radio production is for you) and your program airs weekly. Taking into account mentioned in the recording of his phone number frequently, you will receive calls during the show, which will be directed to 24 hours a day, 7 days a week answering service. The service answers the call and automatically registers the phone number, email and address of the caller. To get the critical information and send the information via e-mail immediately. Tracking also populate your database with contact information perspective.

We recommend you contact the prospect and attempt to set an appointment. And even if there is no pride, automated monitoring systems. A system in particular, provides an automated tracking system that will send six correspondences automatically from all perspectives promote the benefits of indexed annuities. The prospect receives 2 cards, emails, two by two voice transmissions, all of which highlight the fact that you are a local celebrity because of his presence on the radio. You can outsource all the work by correspondence. Indeed, the outsourcing company becomes your office to manage the cables.

So far the outlook has been touched by the radio promotion correspondences 6 times, are much more likely to recognize your name and welcome your call.

Are you thinking that you can use our tracking system for more than just radio wires Of course you can, the only challenge is to populate the database and there are simple solutions for that. Imagine the advantage of having an automated tracking system for each of your prospects.

Whether your principal came on the radio, Internet, a newspaper advertisement, seminar, etc., the tracking system will apply and tell the world that is on the radio. Note that all the cards to show the status of your radio. All emails prominently display in the subject line of the email that you are a radio celebrity. The transmissions of voice, your voice, states from the beginning that is on the radio. We are using radio as a way for you to drive and to enhance any marketing you can do, no other marketing tools, no problem, there are plenty of public procurement.

Wait about 4 calls per program, 16 to 20 calls per month. And if you want to buy more airtime and more potential customers. Using the same program later which means that no additional work for you. Usually radio costs about $ 600 per show 1  2. But there are some who use the program simply as a glorified resume. Given the radio provides instant credibility, many use it as a loss leader. If you are willing to accept a shorter time feature, you can reduce the weekly cost of about $ 200 per week. Please understand that if you are in the air, you can change your letterhead and envelopes to reflect the state of the radio. Each time you touch a prospect that John or Jane are actor, star of the Retirement Security money, KCBS radio.

Let's face it. Problem of rural connectivity to the Internet is real and true concern for the development of third world countries. The same is true even in developed countries especially in remote villages, remote rural areas. Sometimes access to communication is only through two-way radios. Other areas with phone service, but they want, even Internet access to dial-up.

The biggest challenge for a man aspiring Internet business internet work at home or in remote villages at a distance is the way to achieve rural Internet connectivity. What should you do if you are in a situation

First, an assessment of their local area and discuss with community members the possibility of bringing Internet access to rural village. In its assessment, note the number of households will benefit from your idea. Local businessmen and leaders of the people will certainly like the idea of ??introducing communication services. Make them understand the benefits  advantages of your proposal. Form themselves into a group and create a committee responsible for planning and fundraising for this project. For sustainability, make it an income generating project or company to help defray maintenance costs.

If everything is already in place. Identify and plan how you will get a return Internet access. Backhaul will be the main communication link from their area to the nearest Internet provider.

Basically, because it will distribute the connection to the homes of several or establishment in the area, you need a dedicated Internet access at the level of E1 (2048Kbps) or T1 (1536Kbps).

However, for the implementation of the purposes, consider getting a high speed DSL broadband connection (with or CIR Committed Information Rate) nearest ISP. Transportation or the expansion of the Internet connection (DSL) will be necessary to use an Ethernet (IP) radio as a wireless bridge (WLAN). This requires planning, if your place is in a remote area.

The simplest solution would be to get an Internet access service via satellite or VSAT. VSAT or Very Small Aperture Terminal has the advantage of delivering communication anywhere, regardless of the topography and location of the area. As long as it is covered with footprints in the satellite transponder. A major disadvantage is its limitation VSAT link of bandwidth, service quality and cost of service. In addition, it is not as reliable as a landline (cable) and terrestrial wireless broadband radios.

Another viable option would be to get internet access back from the nearest ISP. Perhaps the closest is a town several miles from his village. Undoubtedly, a developed city or town near you must have Internet and telephone service. Your goal now is how to make Internet telephone calls and his people. Target also for telephone service. You have the advantage of additional free local calls, long distance if you can get local dial tone telephone exchange, local said.

Following a survey and take into account the topography, tracing a route line of people to go to that town or city. If the route is flat with no obstruction in the middle mountain, the greater the likelihood of signal coming directly from his people exchange telecommunications company.

Negotiate with the local exchange operator the possibility of a joint collaboration of the proposed communication project. Explain their purpose and enlist their support for the project materializes. Ask if they can provide a solution package that includes providing the radio equipment for the backhaul component. Some operators according to the idea, especially if the project offers a good return on investment and monthly recurring revenue insurance.

In this case, which has already reached its goal of bringing rural internet of his people.
As much as possible, locate the node in the center, where it would be easy to re-distribute the service to all people. The node is where the service operator dropped-connection to the Internet using radio. From her, you must reissue the connection to the whole people.

The most profitable is to re-distribute it with an outdoor swimming pool, long-range WLAN (Wireless LAN) access point radio. Outdoor WLAN radio type is ideal for Wireless ISP. This type of radio that is robust, high-power, reliable, designed for use outdoors and in the worst weather conditions.
You have to buy a single base station radio Access Point (AP) and multiple customer premises equipment (CPE). The AP acts as the master server and the CPE receiver  slave to connect their place in the node. For greater flexibility we suggest purchasing a WiFi (Wireless Fidelity) standard radio rather than proprietary technology.

Note that if the ISP will not have the backhaul radio. As mentioned, a long-range outdoor wireless IP radio show called Wireless Bridge (a type of WLAN) will be needed to transport the Internet connection from the city to its people. WLAN is cost effective and reliable. The advantages of using Wi-Fi equipment is greater than the use of technology.

The patented technology is a customized solution from a manufacturer with its own rules and common standards. Wi-Fi is an approved standard and all products that meet the standards of compatibility and interoperability, regardless of manufacturer. Recent advances in Wi-Fi products have become an ideal choice for WISP.

Long-Range Wireless LAN (WLAN) is a broadband technology. Combined with virtual VoIP and IP-PBX, ring tones extended from the local exchange operator can now trunk served as a wireless local telephone exchange. His people, once isolated is connected with a cost effective solution for rural internet.

The author, Allan amp is a telecommunications sales and marketing employee with a passion and interest in rural solutions, remote connectivity to the Internet, wireless and Internet business at home.

It is not very difficult to have your own radio on the internet in order to listen to your favorite soccer game. Firstly, you have to download Null Soft Winamp. It is the main tool which can help you broadcast on the internet or which helps you connect to an already existing server.

The programs used must have a configuration adapted to broadcast needs. Therefore, before broadcasting, several settings are necessary. You must enter the folder where the SHOUTcast server is installed and you must open the application sc_serv.exe. Out of the existing options in the upper toolbar, you have to choose Edit Config. In this window you must look for a line with the text Password= . When you have found this line, change what it is written after the sign equal with the password you want for your server. You have to restart this application in order to enjoy the changes. Select OK in the dialogue box and in the window sc_serv.exe choose Kill Server. Open again the application sc_serv.exe and let it run.

Now you can set WinAmp-ul in order to broadcast. Open WinAmp and hit Ctrl + P to open the Preferences window. Select from the existent options DSPEffects. In the list on the right select Nullsoft SHOUTcast Source DSP then press the button Configure active plug-in. Tick the option Make this server public.

In Description case write the name of your radio. Tick the option Enable Title UpDates.
Press the Connect button. Now you can broadcast online and other users can as well be connected to your station in order to listen to soccer online.

With advances in technology there is much talk that terrestrial AM and FM radio could be in trouble. As mp3 players, ipods, and satellite radio grow in popularity there is a belief by many that terrestrial radio will become extinct. However, AM and FM radio has an answer to these technologies and it's on the internet.

Radio companies across the country and the world are now streaming live through their radio websites. Listeners can simply log on to their favorite radio website and listen almost instantly to the live on-air broadcast through the speakers of their computer. These internet radio streams are usually accessible from anywhere in the world. A recent story on InsideRadio.com stated Terrestrial radio's doing better and better in the streaming game - up to a 38.5% share. Radio's websites were up 18% to 19.9 million unique visitors for March. That's the highest yet according to commScore Media Metrix.

Internet Radio Streaming is in its infancy stage and although it's growing rapidly, there are still things that need to be fixed. Radio stations can take up to 30 seconds for an internet radio stream to load and the feed can often be lost for short periods of time during a session.

However, the sky is the limit...

Advances in other areas of technology could potentially benefit internet streaming in a huge way. As cell phones become pocket pc's and as wi-fi becomes prevalent in more and more areas, internet radio streams are going to become easily accessible. Further, blue tooth and similar technology, will allow internet radio streams to be sent from cell phones directly through car and home speakers systems. Imagine being able to access any radio station in the country or even the world anywhere at anytime.

The future of radio is here... and it's on the internet.

Previously we provided information on what weather radios are and their purpose. This article pertains to how weather radios work. Once you have selected a radio that fits your needs, you need to learn how it works. Most radios have a power cord that you can plug into the wall to operate the radio. They all have or should have battery backup in the event of a power failure or if it is a portable radio that you can carry with you. These radios broadcast weather information on seven channels or frequencies throughout the US. By reviewing the FIPS codes you can find the closest tower that transmits in your area. Afer you find that frequency you should hear a continuous broadcast for your area. If the radio has S.A.M.E. technology as we discussed in the previous article (and it should) you need to program it. You can program your county, several adjacent counties, or all counties in the coverage area. The instruction book along with the FIPS codes will allow you to do this.

In the event of an emergency in the county or counties you have programmed the radio will sound an alert tone followed by the weather watch or warning along with pertinent information concerning actions that you should take at the time of the alert.

Watches and warnings are broadcast based on weather conditions in your area that may be worth watching or paying attention to, or by taking emergency shelter in the event of a warning. Many watches are based on radar conditions and weather forecasts that the local NWS office is monitoring. In the event of a warning (tornado, flash flood, or severe thunderstorm) the information may be obtained by what the forecaster sees on doppler radar or live reports from trained weather spotters or local emergency personnel. If the the NWS issues some type of watch for your area you should be aware that conditions are possible for that type of weather. If they issue a warning you should follow the instructions the forecaster gives via the weather radio which may involve taking shelter immediately in the event of a tornado or move to a safer location in the event of flooding. More people are killed in the US by floods that any other weather event. These watches and warnings should be taken seriously and you should have a plan for immediate action in the event of a warning.

There are a number of reasons why that may be interested in starting an FM station. In a series of small communities that may be because they have no local radio to inform the community. A number of community groups interested in creating a community radio station that can be educational, religion or a base station for ethnic groups. Another reason you may want to establish an FM station in your area is to provide an alternative form of listening that is not presently covered. Whatever your reason for wanting to establish a radio station, a professional in the radio industry can help turn your ideas into a radio station in operation.

At the beginning of the process, a number of issues that can be considered. In the first case, you have to decide what you want out of your radio station. For example, one of the first decisions you have to do is to what extent would you want them The area to be achieved is generally determined by your budget. An industry expert will be able to help you decide on the distance broadcasting.

The decision on the format used for your radio is also an important step in establishing There are three main formats that can be used and each has strengths and benefits. This includes full power, low FMand also broadcast on the Internet. Although it may be difficult to decide what will be the best option for you, help and assistance available that can provide the best information to help you start a FM radio station.

If an FM station or the low power FM station is the format that best suits will have to go through the process of obtaining a radio frequency. Once you have all this in place and led the team with the necessary elements, such as a transmitter, a computer system and the mixing desk and has an understanding of the radio industry, then you're ready to go underway.

Listen to anything you want anytime you want with Sirius Radio. This internet based radio station offers many channels for you to listen to. This is through over 130 channels of commercial free music, talk radio, sports, etc. Whatever your style of music you like to listen to, satellite radio has it. Sirius Radio offers coast to coast radio broadcasting to everyone. There is a lot to choose from with Sirius Radio. There are basically 4 categories in those 130+ channels. Those channels are

1. Music- In this category you can listen to your favorite musicians playing the famed music that got them famous. Whether you are a Willie Nelson fan or a Tom Petty fan, Sirius Radio has channels to suit everyone. With the all the music stations offering commercial free music, you get your money's worth of music and be able to jam before going off to work.

2. Sports- Everyone needs their dose of sports before starting the day. With constant coverage of sports, you can know how your favorite teams are doing in the standings without waiting for the commercials of the other stations to get to the point. With Sirius, you get the play by play of what is going on in the sporting world. Who is injured Who will play All these questions and more are answered with Sirius Radio Sports category.

3. News Talk- Whether you are a CNN fan or a CNBC fan, you can get your news in the morning with that cup of coffee without any problems. Even if your views are religious, you can get it all with Sirius Radio. Listen to famous broadcasters like Bill O Reily, and Anderson Cooper and get the news delivered to you like you like your coffee, fast and hot.

4. Entertainment- When Howard Stern left normal radio stations, the world was crushed. His funny antics made for an entertaining show to listen to. Now you can get Howard all the time with Sirius Radio. With other celebrities offering to host shows like Martha Stewart, Jamie Fox, and Oprah, there is no wonder why this category is the most popular.

Sirius Radio offers service in your home at a low price that is easy to manage. Whenever you listen to the normal radio, you usually get 10 minutes music and 20 minutes or more commercials. With Sirius, you have no commercials to deal with and you can listen to the channel of your liking. No more do you have to worry if they are going to play that favorite song of yours before you have to go to work. With Sirius, the control is in your hands.

A reliable, user-friendly solution for professional quality radio programming, automation and engineering is radio automation software. This provides most users with everything they need without the unnecessary extras and the high price tag. RadioBOSS is one such solution and, packed with useful features, it provides radio DJs or anyone else who needs to create background music playlists everything they need. It allows you to start broadcasting immediately and it can be left unattended for as long as you need. The software is also particularly easy to use with no steep learning curves required.

For those who need to create the background music for any kind of public venues, RadioBOSS provides the easy, cheaper solution. It is ideal for creating the background music in shops, restaurants, clubs, Internet radio or any other public venue. Since this is radio automation software, it allows you to leave it running unattended once it has been set up so that you can get back to focusing on other, more important areas of your work. The user interface is simple to operate as the software is designed to save you time while still providing the high quality results that you seek.

With any software that carries out automated tasks, stability is one of the most important factors. With RadioBOSS, you have a particularly stable music player built in. You can also use this to specify which playlist should be played and when. A built-in audio converter also allows you to use any audio files stored on your hard disks without any issues. The software's music database is also particularly user-friendly as you can use it to annotate, track and manage your full music collection. The playlist generator helps you to save more time as well, including features such as playlist templates and more.

The main part of the program is the player component which allows you to easily launch and edit playlists and setup the schedules governing when each playlist should be played. The files can be converted as well for maximum compatibility. Formats that may be converted include MP3, WAV, WMA, Audio CD or OGG. Advertising tracks can also be placed in your playlists and you can also choose to specify an automatic volume increase when they are to be played. Additionally, Internet streaming audio can also be added to your playlists.

The player component comes with all of the features that any radio DJ could ever need. You can add a number of different audio effects to tracks of your choice including a flanger, echo, reverberation, pitch and tempo. There is also a twelve band equalizer. The software also takes full advantage of multi-channel soundcards.

The playlist generator can automatically generate playlists of a specific duration. There are also playlist templates which allow you to easily add hour markers, playlist rotations, advertising or other sound effects. The music database component organizes the entire collection which allows you to sort and filter records, tagging music files as well, regardless of their format.

With low system requirements and a very reasonable price tag, RadioBOSS is a highly attractive solution. To find out more, visit djsoft.net.

David Jackson is a radio broadcaster and writer who is currently working on a series of articles about radio broadcasting and radio automation software.

Is online talk radio replacing the conventional AM and FM radio Partly maybe but not totally. It's true that some new and existing talk show programs are moving to the Internet at a fast rate to reach a wider audience. And the good news -- online talk radio is growing and its future looks bright.

A new Arbitron study reveals that approximately 37 million Americans have listened to Internet radio just recently and about 20 million of them are listening to their favorite radio programs online. GlobalTalkRadio.com, the largest online talk radio today, confirms the growing trend in Internet radio. The station's founder and CEO Kevin Dawson said GlobalTalkRadio had a 168 percent growth in traffic in 2006 and the trend is increasing based on their initial statistics for 2007. He expressed enthusiasm about this development saying we really may be starting a new age of broadcasting unlike anything seen since radio inventor Guglielmo Marconi made his first radio signal in 1895.

GlobalTalkRadio has made it its mission to contribute to the development of radio and broadcasting. The station believes that online radio has many benefits. For one thing, listeners will be able to hear their programs on-demand every day of every week. Guests who are lucky to be invited on established programs will also be able to reach a target audience who are likely to listen to them. Meanwhile, for people who want to host their own programs, they will be pioneers of this latest media that has a global reach. Another advantage of Internet radio is that hosts as well as their guests can expound on issues being discussed with no time constraints unlike in the traditional radio which allows guests to say their piece for only a few minutes.

Podcasting is also a new trend in online talk radio. It's actually subscribing to audio content that automatically downloads to your personal computer. Currently, podcasts cover radio programs and archived lectures or shows which allow listeners to catch up with what they have missed. Podcasting is gaining popularity and its growth in the near future is very likely. More people are expected to discover this because it's free and easy to use.

Many organizations have actually explored this medium streaming audio and even video of their events. They have made their company events available on podcast enabling their staff, who missed those events, to still get first-hand information on what took place. Some publications, on the other hand, have added podcasts as a supplement to their written content online. An example of their podcasts would be interviews in connection with the articles published on their site.

Podcastblaster is a site specializing in all aspect of podcasting and provides an extensive podcast directory covering many topics including talk radio podcasts.

There are several ways you can enjoy your favorite music CDs without having to buy more. Everything from terrestrial radio to the newly hyped satellite radio offers the best music around. However, if you want to get the widest variety of music, online radio stations are the way forward.

There are several advantages to online radio stations through any other music source. As the Internet continues to evolve, internet radio has become increasingly popular. Although it has stiff competition with terrestrial radio and satellite radio, which is growing steadily and has begun to develop a strong listener base.

Online radio gives you the opportunity to listen whenever you have a computer. This way you can listen at work, at home or on the road during the trip. You are not limited to bring a real working radio or a radio at home.

One of the key reasons so many people prefer it over other options is because there are no membership fees of any kind. Can be mounted on your computer and listen to music whenever you want without spending a dime. Satellite radio can be quite expensive just to hear music.

Another great advantage of Internet radio is the variety you have to choose. There are hundreds of stations to choose from offer virtually any type of music imaginable. This way you can hear exactly what you want to oppose it is limited to what other forms of radio has to offer.

Many times you will find no signal of some stations when you are traveling with other radio stations. Online radio stations always have a positive sign and will have no interference from worry. As long as you have an Internet connection will have a clear signal.

One of the most annoying aspects of the basic radio is the constant of the ads that are played. If it were not enough, we must see on TV is even worse listening to commercials on the radio. Online radio stations allow you to stay away from ads and just listen to your favorite music. There are hundreds of stations that are 100 percent commercial-free.

Finally, you can listen to Internet radio stations that broadcast around the world. This is something that satellite radio stations and is limited to land. This is related to the fact that you have many more options to choose from. However, opening the kind of music you have at your disposal and you expand your horizon.

Hands of online radio stations are the way to go when it comes to listening to your favorite music. You have a wide variety to choose from that will not cost a dime, and can access music from anywhere in the world. This makes it a convenient and easy to listen to all of the hottest music around.

If you love listening to radio, and if you have Internet connectivity, get ready for the phenomenon called the Internet Talk Radio. Tired of listening to music Looking for some stimulating conversation and discussion Are you among those who demand more from their Internet radios Tune in to Internet Talk radio and get the gold pass to a whole new world of alternative entertainment.

Internet radios are not a remarkably new phenomenon in cyberspace. E-radios have been around for quite some time now. Non-stop music has jarred our ears for long and we have spent countless hours going about doing mundane things while music stations on the Net played on incessantly in the background. In fact, it's been quite a while since people stopped taking Internet radio seriously. But all that is set to change with the advent of the Internet talk Radio. It's time to sit up and pay attention.

While you are most likely to find an Internet radio station on almost any topic of your choice, by far the most popular stations are Internet talk radio programs that host various talk shows with specialists on different subject matters who anchor the show. Politics to religion, health to women's issues, sports and entertainment to literature and special interests - somebody is talking on the Internet Talk Radio about your favorite topic. All you need to do is tune in.

Internet talk radio is not very different from conventional talk radio. It refers to a standard radio format which features discussion of topical issues. Most shows feature a regular host, who interviews a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting conversations with listeners who have placed telephone calls to speak with the program's host or guest. Listener contributions may be screened by a show's producer in order to maximize audience interest and, in the case of commercial talk radio, attract advertisers. Generally, the shows are organized into segments, each separated by a pause for advertisements.

Internet Talk Radio operates in a similar fashion. The only difference is that the medium is the Internet. Internet Talk Radio uses streaming technology and a suitably compressed audio codec to operate. The MP3 format is most popular, followed by Ogg Vorbis, Windows Media Audio, and RealAudio.

Internet Talk Radio is rich in other potential too. One of its powers is its ability to act as an effective medium for advertising. Many Internet Talk Radio companies offer excellent advertising solutions to interested advertisers. They offer customized advertisement campaigns that meet the specific needs and objectives of the advertiser. It is an exciting new medium, providing attractive and targeted advertising opportunities such as video and audio advertisements, dynamic video banner ads, multiple Internet radio spots lasting from 15 seconds to up to 1 minute and more.

Since 2005, the technology for Internet Talk Radio shows has become substantially cost effective. Now, it is possible for an individual to use a variety of services to host an Internet-based talk-radio show without investing any of their own capital.

Simon Churchgate is a veteran in Internet marketing and a wordsmith par excellence with countless articles on a wide range of subjects to his credit. He is a big enthusiast of Internet Talk Radio.

Internet radio stations have become one of the very exciting activities that bring people to the entertainment and information world. Online users can easily listened music on their favorite radio stations on their websites that cater to provide online services. Radio station websites can be easily accessed on laptops and mobile phones. As the internet nowadays had evolved and can be accessed with the help of advance technology such as Bluetooth, Wi-Fi, and Wireless devices so that people can keep on listening to the radio while they are on the go.

There are ways to keep up the radio listening fever to people through music radio listen online services. These radio station services offered are 'free of cost' on the internet. Various mobile, PC, and hand held gadgets can easily access these services with the aid of Wireless technology. Thus it becomes typically possible to listen radio music even if people are on the go.

People can easily tune in to local radio stations of their choice with the help of several free live online radio stations to choose from. A lot of websites bring people to popular radio channels keeping them updated and entertained. All they have to do is to register to the site in order to access every resource that they provide. These websites are also capable of providing resources such as SMS (Short Message Service), free calls, playing online role-playing games, video streaming and live radio listening programs.

The process of listening online radio is very captivating in which it brings joy to people helping them motivate on their daily activities, Radio DJ's narrate fascinating events such as life stories, breaking news, and chart topping hits that bring entertainment in the life of users. The thrill never ends when loquacious radio jockey began to talk almost about everything and promoting artist albums, and plugging amusing songs to overcome boredom in people's life. Among the most requested radio programs are the daily top 10 music in this generation coming from various request and votes that helps make their favorite music on the list. Radio programs offered by different radio channels are absolutely amazing and people find it great to listen to the programs that are broadcast by the radio station.

Searching information about radio websites catering free radio services is just a click a way with the help of directory listings. There are a lot of websites in the internet that provide such service, all the users need to do is to register to acquire these type of services. Registration is easy and simple for first timers, they just need a few minutes to get themselves registered on the site by filling up an online form and the services offered by the station is become more accessible to users. The internet plays a dominant role by feeling up the gap of communication between the radio station and the user. With the help of websites, people can subscribe and avail radio services with ease. Accessing free live online music radio can be considered a very innovative way to stay entertained.

Sam Broker is an expert author and loves to write regarding Internet radio software [httpmyradioworld.com] and new technology updates.

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Having worked in music radio, most of that at Country music radio stations, for the past 35 years, I recently stopped to reflect on the evolution of Country music that I've seen and way Country music radio has reacted.

As with everything, Country music and radio aren't as straightforward or simple as they once were. When I first started playing Country in Eugene, Oregon in 1971 the raging discussion was the emergence in some markets of a Country-politan format distinctly different from the traditional Country format that everybody else was playing. Essentially the discussion revolved around programming crossover artists and music styles, and whether the harder heritage Country acts were acceptable as Country music radio evolved.

To put this into perspective, in 1971 the debate was whether John Denver and Ann Murray were Country acts and should be played, and whether a contemporary Country music station should play Hank Williams in regular oldies rotation! By today's standards this is laughable, but it does serve to make the point that as the Country radio format sought to broaden its appeal and attract a larger audience some felt that compromises would be necessary. More importantly it signaled the recognition that Country music fans were a more diverse group than they had been given credit for. This discussion of segmentation of the Country music format was the start of what we now have come to accept as the diversity of the tastes of Country music fans.

Today there are recognized music charts for the traditional Country Singles and Albums, but there are also now Bluegrass, Americana and Texas Music charts as well, all under the umbrella of Country music.

I find it most interesting that while Country music has quite obviously diversified, AM and FM Country music radio stations generally haven't followed this trend and branched out to any great degree. If you were to go into any market today I would lay odds that you will find the Country music station or stations will all be much the same - playing 10 or 12-in-a-row, with a station playlist of fewer than 750 songs little of which will be older than 10 years. Some of these stations will have an oldies or bluegrass show as we did in San Diego, but the station that weaves these elements into the day to day format is very rare indeed.

To be fair I must acknowledge that in some markets you may also find a Classic Country station, generally on an otherwise unused AM frequency, but I find these stations personally unfulfilling. I suspect that this may be because I like a good deal of contemporary Country music and want to hear it, and that by and large the people behind classic Country formats weren't alive when these songs were hits, and, but that's another gripe!

As one who has been part of the research and strategy behind the contemporary Country music approach I don't criticize playing either extremely contemporary or exclusively classic Country music. On the contrary I understand that this kind of conservative approach is dictated to capture the most desirable (saleable) segment of the audience possible. I do suggest, however, that stations do this at their own peril as they continue to narrow their focus and leave larger numbers of Country music fans disaffected and unserved.

This wouldn't necessarily be a problem except that AM and FM radio no longer has a monopoly on delivery of music. The emergence of satellite and more importantly internet radio where startup and operating costs are negligible now presents an alternative that will play an increasingly important role. The fact is no matter what your personal flavor of Country music is, there is an internet station playing it. If you like 'mainly current hits but some 70s and Bluegrass, someone offers it. If you Texas Country and Bluegrass, it's there.

Although internet radio has been around for more than a decade it is still in its infancy. Indications are, however that it will grow up to be a 900 lb. gorilla. Estimates are that something approaching 50% of the younger and more adaptable age groups are already turning to the net as their primary source for new music. At the other end of the spectrum, the 55+ generation is the fastest growing segment of internet users. As the 55+ group represents an increasingly economically attractive audience, and one that used to be the domain of Country music radio, this is an ominous sign for traditional broadcasters who will be increasingly forced to compete with low budget operators.

This will likely be a double-edged sword. On the one hand the audience will be able to find a radio format either on a satellite service or more likely on the net that more closely approaches their ideal music mix. On the other hand the audiences for individual stations will be much smaller than broadcasters are used to working with. This will have the effect that the sterility and compromises of low budget broadcasting that has turned some listeners off will become more widespread. This will in turn further erode and put economic pressure on AM and FM broadcasters' in a vicious downward cycle.

Have you listened to web radio lately

A lot of folks still don't know what web radio is. Let's note first of all that it is not the same thing as podcasting, although the two are often confused. Without going into the technicalities, web radio uses streaming audio to create a live, ongoing broadcast such as you would hear from a regular radio station. Podcasting involves the creation of individual recordings which people can download for listening at a later time, either on their computer or on an MP3 player such as an iPod.

For a long time web radio was plagued by problems. Sound quality was usually poor. Because of the bandwidth required, many web radio stations were severely limited in the number of people they permitted to listen at any one time--in some cases, this could be as few as a half dozen! The number and variety of stations were quite limited, as well.

Happily, most of those early limitations have been resolved. The web radio scene today presents a wonderful smorgasbord of musical variety, an incredible array of genres to suit all tastes, and a quality that often matches high-end stereo for the ability to produce a satisfying listening experience.

Although web radio's primary audiences remain office workers and college students, more and more people are discovering this neat entertainment source. One study in the UK reported an 84% increase in internet radio listening hours for the most recent year. Another study said web radio attracts 52 million listeners during a typical month.

Web radio is free to listen to, for the most part, and the software one needs to take advantage of it is free as well. Player software such as WinAmp or iTunes not only sends the music to your computer speakers, it also generally includes a directory of radio channels--just click on your choice and play. The directory will almost always be arranged by genres, some of the more popular being blues, oldies, rock, psychedelia, easy listening, country, trance or electronic, country, reggae, world music and hip hop. The diversity truly is astounding the other day I ran across a web radio station devoted exclusively to Hawaiian and polka music!

Web radio is also a good place to go for people who are homesick for their old hometown station. In addition to the web-only stations, many regular radio stations nowadays offer their audio over the Internet, too. As long as you have a computer and Internet connection (preferably a high-speed one), you can be anywhere in the world and still enjoy your favorite music--or hometown news and traffic reports, for that matter.

When it comes to web radio, the revolution truly is happening now.

Internet advertising has been successful with the big noise approach that car dealers use. Car dealers usually those who are buy here, here finance lots or used car lots seem to think that if you yell at consumers, consumers will buy.

Syndicated talk-show host Neal Boortz on has been known to say that in commercial radio, the shouts more is the dumbest thing the advertiser believes his client is. Probably there is much wisdom is ... ever hear a cry that Lexus dealership in a commercial radio

Online, the ads have worked well have been the big ads, banners striking. If no movement when I accidentally mouse over them, the better! It's the visual version of the big noise and in the last couple of years, the effectiveness has been declining. Oh, page impressions (number of eyes seeing the ad) are still there, and still growing, but the number of clicks per impression has been steadily declining.

It represents an opportunity for online advertisers to think outside the box. That's not a place where we can see a lot of people who want to go, but where is the opportunity.

Online radio can really benefit from this information. People who listen to online radio are listening for more than two times more than those who listen to radio terra. The spots of the ground station that is simulcast on the Internet often can not be transmitted through the Internet, so that commercial software covers a song or other content.

What if that other content has been specifically designed to advertise a listener of the Internet The ad does not say to call a phone number or unit to another location. The ad says click on the banner above or the link in the player for more information and special treatment. The commercial does not use the big noise approach, because many of the listeners at work, perhaps in a cubicle, and screams is not appropriate there. In addition, Internet radio listeners tend to be more education than their brothers terra-listening, so that the big noise is a diversion.

What if the other content was designed specifically to be a little independent trade show with a 15 to 30 seconds embedded in it Content designed around commercial messages so that the two seamlessly integrated What if it lasted less than 5 minutes and could be the cover of commercial terra station What if advertisers pay a premium for Internet product placement in these programs because they were interesting, informative and effective

There is some opportunity here, and if you're reading this and want to explore, I would be delighted to explore with you. Terrestrial radio needs a strong income stream from the Internet, and this just might be.

Despite having the transmission by satellite and Internet radio, is still several radio stations available in those days. Almost all forms of radio stations are available in Dallas, Texas. Almost any format of the station there, which are absolutely able to find work. Country, Rock, Classical, Jazz, Hip-Hop, News and Sports and by what you find in Dallas. All you have to make is that the label and finding that in the list of Dallas.

Presentation of radio. So you can become a radio personality, this program will teach you the points you have to study.

Radio interview. Usually, a radio personality made an interview. Familiarize yourself with just what questions to ask, how to deal with the microphone and how to research your topic. Currently on the radio is an excellent springboard if you intend to become a television journalist.

If the function in the news department, simply learn how to create news features, and other journalistic issues.

The elements should include

Radio business. The radio is a business. However, a person must pay the cost of the station to transmit. Mastering the business aspect can be given several opportunities in the radio industry.

FCC Rules. The Federal Communications Commission can fine anyone for almost all evil and phrases contained in the air. As a personal radio station has to be aware of the restrictions if you are in the air or not.

Between schools in Dallas Dallas radio possibly can enroll in that school is known as the radio emission of connection. Consider an expert in real diffusion is one of the benefits that this university can have. Whether or not a radio personality, radio and sound engineer, professional production, he educated all you need to learn by his guardian.

Advanced technology is now easier for everyone to listen via the live football radio on the web. You can listen in your office, at home and anywhere, as long as you have an internet. What you need is a Null Soft Winamp to listen to the broadcast.

It is a nice feature for those who are far from the city and for those who can not watch the game live on television. The transmission is very clear and make it like you're watching the real game. The anchors have great voices and are very strong also like the game. Each match or a tournament, there's a live radio soccer event to be updated.

During major tournaments like the World Cup and other leagues is not always radio commentator who will give information about the game to update listeners and fans who can not live to see. This is very useful for those with skills that are comfortable for listening at home. Without the Internet is also possible to listen to the broadcast. There are radio stations that cover sports, especially soccer.

There are many available stations are actually broadcasting the game. You can choose your favorite and click on the name displayed in Winamp. It is easier for you to change. Finding the right season it is important for you to be able to understand clearly and someone who fits your needs. Choose to be the most informative and lively.

Sirius Satellite Radio is a service offering over 130 channels of satellite radio featuring digital-quality music, sports, news and entertainment programming when and where you want it. They use a fleet of satellites to broadcast over 135 channels of satellite radio to listeners throughout the continental US and Canada.

Sirius Satellite Radio was previously known as Satellite CD Radio Inc.. The company changed its name to Sirius Satellite Radio Inc. on November 18, 1999. The name is derived from Sirius, sometimes referred to as the Dog Star, the brightest star in the night-time sky. The dog in the Sirius logo is unofficially named Mongo, a name garnered from the debut of Sirius sponsorship on Casey Atwood's and later Jimmy Spencer's NASCAR entry, when the announcing cast voted on names. Mongo later became NASCAR driver Spencer's nickname with the NASCAR Broadcasters (mainly Darrell Waltrip) in the following races.

Sirius Satellite Radio is one of two services operating in the United States and Canada, along with XM Radio. Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002 and currently provides 69 streams (channels) of music and 65 streams of sports, news and entertainment to listeners. Music streams on Sirius carry a wide variety of genres, broadcasting 24 hours daily, commercial-free. A few of Sirius music channels is included as part of the Dish Network satellite television service. Both Sirius and Xm Satellite Radio Merged on Feb 10 2007

They also have loads of original programming. They host hundreds of exclusive live interviews and performances you won't hear anywhere else and produce many interesting and engaging live talk shows in their national broadcast studios. Some of the talk show host on Sirius are Martha Stewart, Howard Stern, Tony Stewart,Jamie Foxx and many more.

To me this is Entertainment on demand you get to listen to whatever you want when you want and it is quality radio that is getting more popular by the day.

With most Satellite Radio enabled radios, the user can see the artist and song information on display while listening to the stream. The streams are broadcast from satellites in an elliptical geosynchronous orbit above North America.

Satellite Radio programming also has a breadth and depth of programming basically unavailable on regular radio. they play the songs that you know and love, and many songs that they know you'll love when you hear them for the first time.

On October 16, 2006 Sirius Satellite Radio announced that it would be launching Sirius Internet Radio with 78 of its 135 channels being available worldwide on the internet to any of its subscribers with a valid user name and password.

Sirius Satellite Radio will launch its backseat television service exclusively in several DaimlerChrysler cars and minivans later this year three live child-themed TV channels would be available in 2008 model year cars in the Chrysler, Jeep and Dodge lines. Sales of those cars will start later this year.

Sirius Satellite Radio has been promising such a service since 2004, but at that time it said deals with manufacturers and content providers needed to be hammered out. Last November, Chief Executive Mel Karmazin said the service would launch in 2007.

Sirius Satellite Radio delivers the best 100% commercial-free music in virtually every genre. You will love it and now that Sirius and Xm are one things will get even better.

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Whether looking for better audio quality or more diverse programming, there are now a couple of options available that can significantly enhance the experience of listening to the radio. HD Radio and satellite radio are offerings that often attract those who are looking for more. What services to choose depends on what an individual listener is searching to find.

Sound quality and listening from afar

HD and satellite radio offer significant improvement in sound quality and regular analog radio reception. HD Radio technology simply allows stations to digital broadcasting. There is much less fading, hissing, and popping. HD radio is still limited by the distance from the broadcasting station, however, and therefore not to listen to a favorite radio station on long trips. Satellite radio offers excellent sound quality  reception as well, but has the added advantage of allowing listeners to still enjoy the same station wherever you go from coast to coast.

Listen local

For some listeners, local stations, news, and radio personalities are an important part of the attraction to the radio. For those who want local stations and air personalities, HD radio would be the service of your choice such as satellite radio do not offer this option.

Flexibility

HD Radio is available in many new cars, but can also be added after market earlier model vehicles. HD radios are generally limited in their mobility despite Visteon says he is prepared to launch a product later this year, which can be taken from the car and home use. Some HD stations can also be collected through Internet giving listeners some flexibility in where you can enjoy the radio. Satellite radio offers recipients flexibility through the car, boat, home, and even portable personal listening devices. Sirius, one of the two major satellite radio providers in the U.S., offers internet radio, as well as a separate fee.

Programming Options

HD programming offers more than traditional radio, but not as wide as the satellite radio. Commercial free listening is available through both services. However, free satellite radio is primarily commercial, while offering a portion of HD programming, HD2 channels without advertising. Whether or not the HD2 channels will remain ad-free remains to be seen since there is no subscription fee to support the programming, rather than advertisers.

Cost considerations

For the budget conscious, HD radio has a slight advantage. After buying the receiver and the installation of equipment, HD radio has no additional cost to the individual, while a small monthly fee from users is necessary to support satellite radio.

Obviously, both HD and satellite radio are able to provide better audio quality and more programming options for analog transmissions. Listeners will have to weigh the advantages and disadvantages of each one to determine the best service to quench his thirst to hear.

OracleVarieties can be used in a number of web template modules that found infoand things to their users to enable them to very easily see and connect tothe software. There's a specific Varieties Designer choice that provides go into defaultmenus for varieties, and also the instructions that may be including very basic. If the applicationhas any specific needs, you should build your personal custom made food selection. Themodule more includes some library of packages designed in the OracleStep-by-step Vocabulary or Organized Question Vocabulary. The PL/SQL collection program code canbe gained and employed every time called and also known as from diversemodules.

The primary aim of oracle forms is in order to create the files accessibility program so thatit may provide an access to the Oracle repository. Oracle varieties bring opening the oracle repository and alsofor creating display that gifts info. The principle resource type, that issymbolized as 1 ..fmb is gathered to %u201CexecutablePercentu201D -.fmx, that is furtherinterpreted or operate by types in playback module. This type bringwatching and croping and editing the information of their data source-influenced program. A variety ofelements of the Gui or GUI like menus, control keys, visualsand scrollbars can even be positioned on these types.

The surroundings of oracle forms materials question, bring up to date processes, in-constructed document generationfacilities all these functions their very own own data manipulation program byfall behind. This truly decreases the requirement for development frequently experienced too asboring surgical procedures like feeling changed fields, sealing rows and dynamic SQL.

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This is among the main reasons why oracle types allow the development ofquantity of form structure automatically that possesses an entirely well-designedrepository although it contains no such published encoding program code.

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Radio has always been a source of entertainment, a source of information and a source which keeps a person connected with his locality, country and world. Radio is one of the oldest Communication medium. It was invented before Television come into play and hence it was widely used by people across the world and its significance can never be neglected.

Since Internet was devised, Internet became very popular because of its wide range of uses and facilities available on it like email, chatting, audio and video talks, watching movies and videos, playing songs etc. Internet has captured the world wide activities in a single Computer then how radio can escape from it. Now live radio services are also available on Internet. There are many websites which provides thousands of free live radio stations on which we can select programmes according to our choice. We can select programmes of any language, country or category. Live internet radio has many advantages over a simple radio.

1. It offers thousands of channels which is not possible on a simple satellite radio.

2. A user can select a programme according to languages, locations and categories by a simple click of mouse or a button on key pad which is not possible on simple radio.

3. Internet provides a hassle free live radio broadcast which is not always possible on a simple radio. A simple radio receives signals from satellites which are often obstructed by large buildings or monuments. So quality of sound gets affected. It need to be equipped with other accessories to get rid of these problems.

4. We can also download these programmes to listen it later on Internet which is not possible on a simple radio.
Many websites provide free live radio facility where as on some websites, we have to become a member of it by registering on it. Some websites also charge registration fees. Now we can make more more fun out of Internet by availing all the entertainment of radio on line.

Internet radio is in use since the nineties. It is usually referred to as webcasting as it's not transmitted through radio waves. Online radio is accessible from any part of the world and includes the streaming media.

Let's take a quick flashback. The first Internet radio station, 'Internet Talk Radio', was developed by Carl Malamud in 1993. It used the MBONE technology. The first full-time Internet based station was however the 'Radio HK', created by Norman Hajjar and the HajjarKaufman New Media Lab. Radio HK first introduced web conferencing. WXYC (89.3 FM) Internet station of USA was the first one to introduce broadcasting online in 1994. KJHK (90.7 FM) in Kansas started its live broadcast streaming in 1994.

Undoubtedly, Internet radio has undergone several drastic changes in terms of technology. These days, DJs can reach out to audiences in all parts of the globe. Users can find out when their favorite DJs are going to play their favorite songs and listen to live programs. Plus, these stations provide people with song genres that they don't always get in the local radio stations. Apart from providing music, these stations also provide people with regular news programs and talk-shows.

Online radio streaming serves as an important platform for advertising as it can successfully convey the messages of firms to the listeners. Hence, Internet radio proves to be effective in this aspect. It has the capability of conveying information to a specific set of listeners.

Internet radios are mainly popular amongst the younger people. Statistics reveal that 10 - 15% of the users who use the streaming facility of online stations are teenagers. However, these stations have lots to offer to all the age groups.

Online stations are now easily accessible. The steady advancement in technology has made it possible to tune in to net stations from almost anywhere in the world! Many streaming software are available in the market today that allow quick and hassle-free installation. After you're done with the installation, you may access any of the online radio station over the Net.

Songs belonging to genres like eurodance, progressive rock, ambient music, and trance can be accessed through the online stations. Now your favorite songs are just a click away!

Quite often either due to a lack of FM frequencies available, cost constraints, or as a way of testing the waters before committing to a FM radio station installation, it is possible to start up an online streaming radio station rather than a traditional broadcasting station. An online streaming radio station can be as basic as a completely computer based system, where music is simply played back along with occasional station IDs. Alternatively you can opt for a more in-depth setup, which could include other equipment such as a mixing desk, microphones, music, audio equipment, compression gear, audio cables, cd player, phone in system, headphones, microphone stands, etc. As a minimum, the equipment you will require is computer with a high speed internet connection.

When it comes to how to start up a online streaming radio station you have available a wide range of options to choose from. You need to consider what format you want to broadcast, as well as the sound quality you want. The higher the audio quality, the more data you will use. Bear in mind that a stream radio station is in operation for 24 hours a day, every day of the month, so even on a rate of 24 kbps, this adds up to be quite a considerable amount of data being used. Note also, that if you are going to use your existing internet connection for downloading files whilst you are also streaming, to ensure that you have sufficient bandwidth available. If you run out of bandwidth, your streaming station may be affected.

When it comes to the equipment for your online streaming radio station, it is possible to get it set up with very basic equipment, which is not possible when setting up a station broadcasting on an FM frequency. For a somewhat more advanced, professional sounding streaming radio station, the equipment you may have in your studio could include computer, automation software, mixing desk, microphones, device to take phone calls on air, CD player and compression equipment.

The monthly cost for keeping your online streaming radio station on the internet is also fairly low. Bear in mind that in most countries there are fees payable to the music licensing organisations to cover royalties for the music you play on air. Aside from this, your only other likely costs are going to be electricity, internet connection, stream hosting and website hosting costs.

The way streaming works is you run the station, play music, talk into the microphones, etc. This audio is then relayed into your computer and then sent from your computer to the stream hosting company server. When people listen to your station online, they are actually receiving the audio not directly from your computer, but rather from the streaming server. This approach substantially improves your performance and means your connection speed will not slow down when you have multiple listeners. When people want to listen to your station they simply go to your website and click on a link to activate the stream.

Which is exactly what the use of the Internet It is as a means to retrieve the information Do you have to visit multiple websites to gather the facts you are looking for If the answer to these questions is yes, how would you feel if the data required came to you without spending hours and hours surfing the net

You will be pleased to know that with podcasting this is now possible!

So what exactly is a podcast If you think of the word broadcast what comes to mind Could be a picture of some kind Does anyone hear the news bulletin on the radio You can see the spectators watching the game on television or a computer in a network of extinction of packets to all other networks to receive We can work from this that broadcasting is a means of sending information to a specific audience. Such hearings will be able to accept and decode the signals sent out provided they have the right equipment to do so.

Podcasting works similarly by sending files, digital reading machine to subscribers on a server. Although this is a type of file sharing over the Internet and download or live streaming, podcasting is unique because it is signed, is accused and the new data is downloaded automatically as you add. To make this possible a feed reader or aggregator such as Atom or RSS is used. Subscribers have a client software called podcatching, making full use of the features of the syndication of the podcast. Apple's iTunes, Microsoft's Zune Marketplace, juice, and Podget customers are all examples of such podcatching.

Episodes or programs received from podcasts can be played on a computer or transferred to an iPod or other portable media player. If you think about it the word podcast is a blend of two words, namely iPod and broadcast. As you know, the iPod is the first notebook computer on which applications have been developed podcasting.

In the first podcasting was used to send radio-style shows, but has now progressed to become podcasters DJs and stars of their own radio and television. People now have the opportunity to show just what they can do to reach your audience in this cheaply. Podcasting is a method well known companies such as National Public Radio and CNN, disclose its contents to the end users and is also used to distribute school lessons, conference meeting alerts and updates and even the police use this method to keep the public up to date on safety.

Although podcasting involves the exchange of media files, but also demonstrates other uses, like so many software updates and product evaluation programs and is sure to dramatically change the way you use the Internet in the coming years.

With the right product or service, traditional radio is a great medium for marketing, but has a very short shelf life. Traditional radio can be costly and limits you to a thirty to sixty second spot.

A great alternative is Internet radio, also known as Web radio. As the name implies, web radio is a broadcasting service transmitted via the Internet. Although some web radio stations correspond with a traditional radio station, many web stations are completely independent and only broadcast on the Internet.
Internet radio is an extremely cost-effective way to market and promote your products and services. Whether your genre is business, women's issues, spiritual, health, wellness, financial, or dog training, you will find shows of every description looking for guests.
Some web radio programs will charge you a fee to be a guest, but most do not cost anything. If you choose to pay for a guest spot, the fee can be put under the category of advertising costs.
If you are going to invest financially, whether it is $5 or $500, do your homework to find out if the investment will be beneficial. In some cases, the investment will be well worth it. But if you are not careful, you can foolishly spend money and gain little or no return on your investment.
When looking for a Web radio program for your product or services, consider the following

o What is the station's market reach

o Who is the market

o What are the marketing strategies of the radio program

o Who are some of the other guests that have been interviewed

o How experienced is the host

Although it may seem like you can get incredible reach with web radio (and in many cases you can), you can waste a lot of time and money following false promises.

Since are free services on the Internet that allow virtually anyone to start a web based radio program, practice due diligence to make sure you are investing time and money wisely. There are some online services available where someone can literally start a station in a matter of minutes. The challenge with this is you have lots of rookies claiming to be well-positioned in the market place. So again, do your homework!

On the other hand, if you are dealing with a professional host and station, there are ample benefits. A well-positioned show and station can gain you instant access to a global market for practically no cost. You can quickly become a recognized expert in a very short period of time through the power of web radio.

Although it does take time to find great places to be interviewed, it can be well worth the time invested especially if you are what is considered a perfect guest.

Great guests are more difficult to find than most people realize. If you are a star guest, chances are you will be invited back again and again. You may also be referred to other web radio hosts. Imagine what this can do to increase your market reach and lower your cost per lead conversion rate!

Treat any radio interview as a great opportunity - because it is! If you are using web radio as an integral part of your marketing mix, invest in the services of a good media coach. Your coach will be able to help you polish your message in a very professional and engaging manner.

Once you have secured an interview, make it easy for the host to work with you. Provide the information the host needs as soon as possible. Prepare a short bio and a selection of questions to the host. This gives them an idea of what to ask. Make sure that you can be clearly heard while being broadcast; don't use a cell phone or headset during the interview.

In most cases, you will be interviewed to inform, educate, entertain or inspire, not to sell something. Speak clearly, avoid industry jargon, shut out background noise and most of all, have fun!

If you have not included web radio in your overall marketing, it may be time to rethink this. With new stations popping up every day, show hosts are always on the lookout for great stories and people to feature. Why not you

Kathleen Gage is a bestselling author, keynote speaker and Internet Marketing mentor who works with individuals and organizations who want to increase their market position, sales and level of achievement. She is the creator of The Directory of Internet Radio Shows. Visit [httpwww.streetsmartsmarketing.comradiointernet.htm] to learn more.