Interactive Marketing

Topics of general interest always evoke lively conversation. Whether it is at a break during office hours, at the dinner table, during the interval of a movie, at the school college or anywhere, we like to chat amongst ourselves. With so much happening around us, we never cease to deliver our opinions to our peers. We have a say on everything; whether it is politics, sports, entertainment, calamities or anything under the sun, we have our own opinions and want to express those. However, a discussion can only be engaging enough if the people participating in it have enough know-how about the topic in question. Precisely due to this, talk shows have always been on high demand with the audience.

Talk shows provide a platform wherein the audiences get an opportunity to interact with experts during an ongoing discussion. A typical talk show comprises of a host and a panel of guests, usually experts in their respective fields. The arguments, suggestions and inferences are that of an expert panel and appeal to a wide group of audience.

Even few years back, it was only television or radio through which talk shows were broadcasted. The Internet boom has now added a new dimension to the talk shows. Internet talk shows are fast gaining popularity among the audience due to its flexibility. As compared to other media like the television or a radio, an individual can access a talk show program streamed via Internet anywhere anytime. Irrespective of where an individual is based at, an Internet talk radio needs a PC laptop and an Internet connection to get started with. The scope of audience interaction is also at its optimum. The queries and suggestions can be put forward during the show itself. Apart from this, the listening experience is even more clear and active due to the use of headphones, which does away with outside noises disturbances and helps an even better listening experience.

Internet talk radios have become a popular advertising platform. Advertisements on a radio are broadcasted during short intervals in a specific show, which not only affects the flow of the program but also distracts the audience sometimes. Under such a scenario, an advertisement fails to communicate the underlying message to the maximum possible audience. On the contrary, in case of an Internet talk radio, advertisements are showcased during a talk show itself. A particular program that is being broadcasted has advertisements in the form of banners and links around the web page. A user who finds an advertisement interesting enough needs to just click on it to be taken to the particular web page that offers more information related to it.