Interactive Marketing

Let's face it. Problem of rural connectivity to the Internet is real and true concern for the development of third world countries. The same is true even in developed countries especially in remote villages, remote rural areas. Sometimes access to communication is only through two-way radios. Other areas with phone service, but they want, even Internet access to dial-up.

The biggest challenge for a man aspiring Internet business internet work at home or in remote villages at a distance is the way to achieve rural Internet connectivity. What should you do if you are in a situation

First, an assessment of their local area and discuss with community members the possibility of bringing Internet access to rural village. In its assessment, note the number of households will benefit from your idea. Local businessmen and leaders of the people will certainly like the idea of ??introducing communication services. Make them understand the benefits  advantages of your proposal. Form themselves into a group and create a committee responsible for planning and fundraising for this project. For sustainability, make it an income generating project or company to help defray maintenance costs.

If everything is already in place. Identify and plan how you will get a return Internet access. Backhaul will be the main communication link from their area to the nearest Internet provider.

Basically, because it will distribute the connection to the homes of several or establishment in the area, you need a dedicated Internet access at the level of E1 (2048Kbps) or T1 (1536Kbps).

However, for the implementation of the purposes, consider getting a high speed DSL broadband connection (with or CIR Committed Information Rate) nearest ISP. Transportation or the expansion of the Internet connection (DSL) will be necessary to use an Ethernet (IP) radio as a wireless bridge (WLAN). This requires planning, if your place is in a remote area.

The simplest solution would be to get an Internet access service via satellite or VSAT. VSAT or Very Small Aperture Terminal has the advantage of delivering communication anywhere, regardless of the topography and location of the area. As long as it is covered with footprints in the satellite transponder. A major disadvantage is its limitation VSAT link of bandwidth, service quality and cost of service. In addition, it is not as reliable as a landline (cable) and terrestrial wireless broadband radios.

Another viable option would be to get internet access back from the nearest ISP. Perhaps the closest is a town several miles from his village. Undoubtedly, a developed city or town near you must have Internet and telephone service. Your goal now is how to make Internet telephone calls and his people. Target also for telephone service. You have the advantage of additional free local calls, long distance if you can get local dial tone telephone exchange, local said.

Following a survey and take into account the topography, tracing a route line of people to go to that town or city. If the route is flat with no obstruction in the middle mountain, the greater the likelihood of signal coming directly from his people exchange telecommunications company.

Negotiate with the local exchange operator the possibility of a joint collaboration of the proposed communication project. Explain their purpose and enlist their support for the project materializes. Ask if they can provide a solution package that includes providing the radio equipment for the backhaul component. Some operators according to the idea, especially if the project offers a good return on investment and monthly recurring revenue insurance.

In this case, which has already reached its goal of bringing rural internet of his people.
As much as possible, locate the node in the center, where it would be easy to re-distribute the service to all people. The node is where the service operator dropped-connection to the Internet using radio. From her, you must reissue the connection to the whole people.

The most profitable is to re-distribute it with an outdoor swimming pool, long-range WLAN (Wireless LAN) access point radio. Outdoor WLAN radio type is ideal for Wireless ISP. This type of radio that is robust, high-power, reliable, designed for use outdoors and in the worst weather conditions.
You have to buy a single base station radio Access Point (AP) and multiple customer premises equipment (CPE). The AP acts as the master server and the CPE receiver  slave to connect their place in the node. For greater flexibility we suggest purchasing a WiFi (Wireless Fidelity) standard radio rather than proprietary technology.

Note that if the ISP will not have the backhaul radio. As mentioned, a long-range outdoor wireless IP radio show called Wireless Bridge (a type of WLAN) will be needed to transport the Internet connection from the city to its people. WLAN is cost effective and reliable. The advantages of using Wi-Fi equipment is greater than the use of technology.

The patented technology is a customized solution from a manufacturer with its own rules and common standards. Wi-Fi is an approved standard and all products that meet the standards of compatibility and interoperability, regardless of manufacturer. Recent advances in Wi-Fi products have become an ideal choice for WISP.

Long-Range Wireless LAN (WLAN) is a broadband technology. Combined with virtual VoIP and IP-PBX, ring tones extended from the local exchange operator can now trunk served as a wireless local telephone exchange. His people, once isolated is connected with a cost effective solution for rural internet.

The author, Allan amp is a telecommunications sales and marketing employee with a passion and interest in rural solutions, remote connectivity to the Internet, wireless and Internet business at home.