Interactive Marketing

Internet radio is in use since the nineties. It is usually referred to as webcasting as it's not transmitted through radio waves. Online radio is accessible from any part of the world and includes the streaming media.

Let's take a quick flashback. The first Internet radio station, 'Internet Talk Radio', was developed by Carl Malamud in 1993. It used the MBONE technology. The first full-time Internet based station was however the 'Radio HK', created by Norman Hajjar and the HajjarKaufman New Media Lab. Radio HK first introduced web conferencing. WXYC (89.3 FM) Internet station of USA was the first one to introduce broadcasting online in 1994. KJHK (90.7 FM) in Kansas started its live broadcast streaming in 1994.

Undoubtedly, Internet radio has undergone several drastic changes in terms of technology. These days, DJs can reach out to audiences in all parts of the globe. Users can find out when their favorite DJs are going to play their favorite songs and listen to live programs. Plus, these stations provide people with song genres that they don't always get in the local radio stations. Apart from providing music, these stations also provide people with regular news programs and talk-shows.

Online radio streaming serves as an important platform for advertising as it can successfully convey the messages of firms to the listeners. Hence, Internet radio proves to be effective in this aspect. It has the capability of conveying information to a specific set of listeners.

Internet radios are mainly popular amongst the younger people. Statistics reveal that 10 - 15% of the users who use the streaming facility of online stations are teenagers. However, these stations have lots to offer to all the age groups.

Online stations are now easily accessible. The steady advancement in technology has made it possible to tune in to net stations from almost anywhere in the world! Many streaming software are available in the market today that allow quick and hassle-free installation. After you're done with the installation, you may access any of the online radio station over the Net.

Songs belonging to genres like eurodance, progressive rock, ambient music, and trance can be accessed through the online stations. Now your favorite songs are just a click away!