Interactive Marketing

Alarm bells should go to everyone who has a personal interest in broadcasting. The recent admission by former FCC Chairman Reed Hundt of the FCC, and in 1994, was the promotion of broadband through Broadcasting as the only common means with the current Broadband Plan Nacional FCC should be of great concern to all stations. Hundt also admitted that the move from analog to digital radio was delayed by the FCC to take advantage of broadband to run through the stations.

That is an amazing recognition by a former FCC commissioner. Fast forward to 2010, now by forcing broadcasters to reduce the size of its spectrum for broadband is another major hit on the radio. Broadcasters should be alert to fight against this usurpation of power for two reasons. One of them, yes, it is true that broadband has benefited to some extent the broadcasters. Companies like CBS have adopted the new medium with open arms, however, over the air broadcasting still has the lion's share of viewers and listeners and in the near future due to the advantage of engineering content delivery. Torre, fiber optics and cable distribution is still the best way to deliver content in audio or video medium.

You may notice that while streaming online via computer or mobile phone, Internet customer experience backed up because there is enough bandwidth to accommodate hundreds of thousands of people in the record at the same time. Imagine when trying to access streaming million audio and video at home, office or mobile. The backup would be so great that access to the Internet may become unusable. Torres, fiber and cable, however, does not have these problems. The engineer is still good for millions to access. The inhibitor only coverage. Most consumers are satisfied with local coverage and get their information and entertainment from TV that still embrace the great content.

Secondly, government rules only lead to government control at some point. U.S. admits Hundt are following the example of China. If that is true, and follow the history of Google in China where Chinese government regulations impose restrictions on the contents of Google, a case can be that at some point this government will impose its rules on what content can be delivered to people . Hundt says that there will be greater diversity and an open international market, but I maintain that when government gets into the business of monitoring and regulation of content, it will eventually control it. Just look what Hundt and the FCC recognized in the control of the process from analog to digital broadcasters. Consumers were the losers by the delay and television stations have been disadvantaged from a setback in the years of delay. Now radio stations are trying to enter the digital world with a faulty engineering system called HD Radio. It works and is approved by the FCC. Could this be another sinister plan to see the FCC rules in favor of broadband radio to the Internet. Would not surprise me, since the audience Hundt admission of his speech at Harvard.

It may be an extreme view and I'm not there yet, but consider the stations away from the Internet model. Why contribute to our own death A short-term gain in revenues and additional customers through the Internet delivery system may actually lead to long-term disappearance of traditional broadcast model, where local content free with the freedom of expression is the champion of the day .