Interactive Marketing

The dynamically changing world around us brings that instant urge within ourselves not only to remain updated with all the recent happenings but also to voice our opinions in such a way that it reaches the majority of audience. Ranging from serious political and socio-economic issues to sports and entertainment, we have our opinions on almost everything. Among various available media formats, an Internet talk radio is by far the one that gives the best platform to share our views.

An Internet talk radio is a broadcasting service that features discussions on various topical issues. While talk radios has always been popular among the audience, an Internet talk radio is fast gaining popularity due to its media of transmission i.e. the Internet. The talk shows ideally have a panel of experts with whom the audience can express and share their views. Both live and on-demand programs are broadcasted over an Internet talk radio. From the audience perspective, the best feature of an Internet talk radio is its portability and ease of usage. Irrespective of one's location, an Internet talk radio can be accessed anywhere-anytime with a click of a mouse. Furthermore, one can even host a talk show over an Internet talk radio. Many Internet radio stations provide the necessary technology to host an Internet radio talk show.

An Internet talk radio also serves as a great advertising tool. While commercials on the television and the radio have always been popular, they have their share of drawbacks. Audience glued to a specific program on the television or the radio is likely to get distracted once the advertisements are aired during the interval. Such advertisement model falls short of serving its purpose. An Internet talk radio on the other hand transmits advertisements during the show itself. Advertisements are also displayed in the form of banners and links. A user who is interested about a particular product can straightaway click on it and visit the respective website for more details.

Internet talk radios provide an unmatched platform that gives audience the opportunity to share thoughts, voice opinions and interact with domain experts as well. For the advertisers, it is a great advertising platform. With all such benefits in place, an Internet talk radio is all set to become an essential part of our lifestyle.