Pink Fire Pointer Interactive Marketing: HD Radio and Satellite Radio The search for better listening



HD Radio and Satellite Radio The search for better listening

Whether looking for better audio quality or more diverse programming, there are now a couple of options available that can significantly enhance the experience of listening to the radio. HD Radio and satellite radio are offerings that often attract those who are looking for more. What services to choose depends on what an individual listener is searching to find.

Sound quality and listening from afar

HD and satellite radio offer significant improvement in sound quality and regular analog radio reception. HD Radio technology simply allows stations to digital broadcasting. There is much less fading, hissing, and popping. HD radio is still limited by the distance from the broadcasting station, however, and therefore not to listen to a favorite radio station on long trips. Satellite radio offers excellent sound quality  reception as well, but has the added advantage of allowing listeners to still enjoy the same station wherever you go from coast to coast.

Listen local

For some listeners, local stations, news, and radio personalities are an important part of the attraction to the radio. For those who want local stations and air personalities, HD radio would be the service of your choice such as satellite radio do not offer this option.


HD Radio is available in many new cars, but can also be added after market earlier model vehicles. HD radios are generally limited in their mobility despite Visteon says he is prepared to launch a product later this year, which can be taken from the car and home use. Some HD stations can also be collected through Internet giving listeners some flexibility in where you can enjoy the radio. Satellite radio offers recipients flexibility through the car, boat, home, and even portable personal listening devices. Sirius, one of the two major satellite radio providers in the U.S., offers internet radio, as well as a separate fee.

Programming Options

HD programming offers more than traditional radio, but not as wide as the satellite radio. Commercial free listening is available through both services. However, free satellite radio is primarily commercial, while offering a portion of HD programming, HD2 channels without advertising. Whether or not the HD2 channels will remain ad-free remains to be seen since there is no subscription fee to support the programming, rather than advertisers.

Cost considerations

For the budget conscious, HD radio has a slight advantage. After buying the receiver and the installation of equipment, HD radio has no additional cost to the individual, while a small monthly fee from users is necessary to support satellite radio.

Obviously, both HD and satellite radio are able to provide better audio quality and more programming options for analog transmissions. Listeners will have to weigh the advantages and disadvantages of each one to determine the best service to quench his thirst to hear.