Interactive Marketing

For generations, radio has been a source of information and entertainment. Over the years modern developments have been partnered to match modern trends and needs. With the advent of Internet and computer appliances, most businesses have incorporated functional changes. This holds true even in the case of radio stations that have reinvented their approach towards broadcasting. Country music radio stations no longer serve as a simple medium. To compete with other radio channels, television and Internet sources, free Internet radio has gained popularity. Country music offers a wide variety and it becomes increasingly difficult to classify the different types of classical music. AM and FM country music radio stations previously played a few tracks in a row. Most of these collections had very few classics and listeners had to make do with repeated tracks. This fuelled the need for country music Internet radio.

AM and FM radio no longer dominate as mediums to deliver music. Expansion and development of the satellite and free Internet radio has been rapid due to low startup and operating costs. Free Internet radio channels are able to store a large collection of classic country music. For this reason, listeners with diverse country music preferences are able to assess their choices. Numerous free country music Internet radio sources are dedicated to particular genres of country music.

Even though Internet radio evolved over a decade ago, the mechanism is yet to develop to its full potential. Studies reveal that free country music Internet radio sources are a popular choice for younger listeners. Since Internet sources are easy to use, a number of older and retired people have also turned to free country music Internet radio sources. This is because most members of the older generation were a part of the country classic music scene when it was booming.